Use cases
Manage your product inventory on Pinterest
Manage your product inventory on Pinterest
Upload, update, and manage your products
It can be difficult to manage your product catalog feed on multiple platforms. Yet, when you upload your products to Pinterest, you can get 5x more impressions than businesses who don’t* — at no cost. The Pinterest API for Shopping includes features that help you upload & maintain your product catalogs. Businesses have been most excited about benefits that include:
- Improving the quality of data
- Real time updates on their metadata (vs. 24-48 hours using feed ingestion)
- Ability to utilize features like bulk product groups to scale shopping ads
- Higher checkout propensity and average checkout volume (compared to non-API products)
*Source: Pinterest internal data, US, UK, CA, AU, DE, FR, IT, ES, MX, BR, NL, Dec 2021, Verified retailers vs. allowed retailers.
Resources and documentation
Shoppers on Pinterest
Pinterest is where people find their favorite products. When they find something they love, they’re willing to pay more. Learn about super shoppers and shopping products for businesses on Pinterest.
Catalogs API reference
Developer documentation to implement catalog feeds, products, and product groups.
Developer documentation for shopping
Overview on how to get started with multiple Pinterest API for Shopping features.
Managing your inventory in bulk
How to use batch requests to update the attributes of single items or groups of items in your product catalog.